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American Eagle Outfitters
As a fashion brand, American Eagle Outfitters's target audience consists of mostly young adults.
Therefore, I decided to create content in the best way suitable for this audience -
via the most used social media platform these days - TIktok.
New Winter Collection
I created a simple video that showcases the new items in American Eagle's latest winter collection.
With captions added for the viewers' comfort that gives information about each item, and a trendy background song that helps the algorithm for more exposure, this video is a must-have staple on every fashion brand's Tiktok page.
Pick a Look With Me
This video is all about engagment.
Each outfit showcasing different items from American Eagle's latest winter collection. I also give my opinion on some of them, fashion-wise and comfort-wise.
At the end of the video I use a popular Call to Action, inviting the viewers to tell me in the comments which outfit they like the best, and by that increasing user engagement and skyrocketting the video up the algorithm scale.
The video is accomanied by one of Bruno Mars' most played songs, which contributes to its exposure.
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